The music playing in a café is not an accident; it is the brand’s voice. Yet in Turkey that voice carries a legal price, and most businesses are not even aware of it. Playing music in a commercial venue requires licenses covering composer, performer, and producer rights separately; when an inspection comes, the bill is heavy. SoundScape was built under the Taiga Inc umbrella exactly for this gap: a B2B music platform that removes the royalty burden and manages atmosphere with professional curation.
Problem
In Turkey, every track that comes out of a business’s speakers creates a payment obligation to collecting societies such as MESAM and MSG. Add producer rights, and the picture turns into a multi-headed licensing structure costing thousands of lira a year. Consumer services like Spotify and Apple Music do not solve this; their terms of use explicitly exclude commercial venues. The result is a structural bind: hundreds of thousands of cafés, restaurants, hotels, and stores either play music unlawfully without knowing it, or absorb the risk of inspection and penalties. The problem’s second layer is operational. Morning coffee and late-night service do not carry the same music; finding, sequencing, and keeping content current for a venue’s atmosphere demands constant effort that is no operator’s core job.
Solution
SoundScape solves both layers in a single product. The platform’s core is a continuously updated library of thousands of royalty-free tracks at professional production quality. The commercial use license is included in the subscription: no MESAM or MSG payment is required, and in the event of an inspection, the business has its legal assurance document ready. Music selection is handed over to curation. A separate playlist architecture is built for each venue type — café, fine dining restaurant, boutique hotel, spa, showroom, office, fitness studio — with atmospheric layers that follow the rhythm of the day, from morning energy to late-night ambience.
System
The technical backbone is a modern streaming infrastructure built on Next.js and React. The design priority is the reality of a commercial venue: the music must flow without interruption, hold up even on a weak internet connection, and set up simply enough for an operator to complete alone in minutes.
- Uninterrupted playback and low bandwidth use
- Multi-device support, dark/light theme
- Subscription management integrated with Taiga Inc payment infrastructure
The market equation supports the structure. In the B2B music category defined by global players like Mood Media and Soundtrack Your Brand, SoundScape positions itself with a Turkish interface, a legal framework built around local regulation, and local pricing. The target universe is wide: over half a million cafés and restaurants, tens of thousands of hotels, hundreds of thousands of stores — and most of that audience is not yet aware of its royalty obligations.
Music should create atmosphere, not royalty trouble. SoundScape designs the venue’s sound — all that is left for the business is to listen.
