A structure spanning two Istanbul technoparks and Delaware represents a rare experiment in Turkey’s technology ecosystem: keeping the creative agency model and product company discipline on the same balance sheet. Group Taiga is a holding structure housing more than ten ventures under three parent companies; but its real claim lies not in the org chart — it lies in how it operates. The structure Selman Yılmaz designed as founder and strategy architect aims to take the principle of “working at the speed of thought” beyond a slogan and turn it into an operational standard.
Problem
In Turkey’s digital sector, two separate cultures live side by side without touching. Agencies work to the client’s rhythm; they are fast and flexible, but when each project ends, the knowledge and infrastructure produced disperses. No scalable asset remains. Technology startups build products, but because their brand communication and go-to-market muscle is weak, good engineering often stays invisible. The bill for this disconnect is concrete: the time from idea to market stretches, every venture pays the same infrastructure cost over again, and knowledge never transfers across sectors. In this picture, AI mostly lives on pitch decks; it is rarely positioned as a tool that gets inside processes and changes the cost structure.
Solution
Group Taiga answered this disconnect with corporate architecture. Taiga Dijital at ITU ARI Teknokent carries creative production and brand communication; Taiga Teknoloji at Yıldız Technopark operates as the engineering center where the SaaS products are developed; Taiga Inc, incorporated in Delaware, provides international payment integration and global market access. The three entities are bound by a single principle: every task is tested against the question “can this run without a human hand?” AI works as cost-cutting infrastructure at every layer, from asset production to process automation. The result is a production line where an idea can move to prototype within the same week and to market within a month.
System
The portfolio uses sector diversity as a deliberate strategy; each venture feeds on the others’ infrastructure and learning. In e-commerce, Lunaar Vision targets return costs with virtual try-on and AI-assisted size prediction. Evaste reduces KVKK and GDPR compliance to a manageable service, while Spectra runs as a platform that gathers fleet management onto a single screen. Hasta Takip is a chronic disease and medication management app live on the App Store and Google Play.
The portfolio’s other lines follow the same logic:
- LinkParty: a bio link and micro-site builder
- SoundScape: a royalty-free music platform for venues
- RoboticAI: an autonomous AI system that automates work and processes
- GreenMarket: a circular economy marketplace for trading waste and by-products
Every product is built on the central AI infrastructure and the R&D resources of the two technoparks — systematically lowering the setup cost and time to market per venture.
Group Taiga’s position can be summed up in one sentence: some companies define the problem; this structure puts the solution into production. An ecosystem standing with those who build technology, not those who merely imagine it.
