Marketing Brew’s April 7, 2026 field report measures how Meta’s fully automated ads vision, targeted for the end of 2026, is playing out in practice. According to the report, the Andromeda ad retrieval system requires a much higher volume of creative assets — in one cited case, a single campaign needed 1,000 assets. The goal, as previously reported by Marketing Dive, was an end-to-end system where advertisers enter only a credit card and a business objective.
Agencies interviewed in the report cite three issues: diminished targeting controls, Meta’s AI creative tools lagging third-party alternatives, and spend drifting toward lower-quality placements. The common thread across the field findings is that brands are unwilling to relinquish control and human oversight persists.